SEO Help and Advice
Search Engine Optimisation

SEO Beginners

If you are focused on a local market, it is also important to get connected with local businesses and organizations. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. A so-called website blocker is something that prevents search engines from accessing the site Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well.

Focus on the outcome

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site.

Big Brands Burst to the Top

You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. You can read an onsite SEO beginners guide here. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability.

Dynamic vs Static- Which is preferred?

According to SEO Consultant, Gaz Hall: "Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics." Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. “Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target.

Main keywords and sub-keywords

A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page.

Keyword ideas for traffic potential

Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out.