SEO Help and Advice
Search Engine Optimisation

SEO Tips

A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations.

Identify What’s Working and What Isn’t

Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. An SEO specialist should know how long content needs to be and to avoid keyword stuffing.

Try to target a hungry crowd

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. SEO in Hessle is here. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator).

Basic principles about HTML headings

Gaz Hall, from SEO Hull, had the following to say: "Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. " Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Make sure that your website’s main menu only features the most important categories. Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching.

What search engines cannot see

It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day.

Keywords are used by search engines as an indication as to what a page is offering

Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking.